Resources & Tools

Agency Copywriter Brief

Copywriters love a good brief. It might throw up some additional questions or challenges, but it gives us a great idea of what you and your client are looking for. That means you’ll get a more realistic quote and most issues can be cleared up before the project starts, helping you to meet your deadlines.

This is a guide – you can change it depending on your needs, and brand it to your agency too, if that helps.

Quick tips to help you write with confidence

All businesses need content – good, clear and useful content that helps your potential customers to find you, understand you, becoming interested in what you’re selling and decide to buy.

That can be a bit overwhelming. As a business owner or manager, you’ll have a lot of skills – you’re an entrepreneur; you’re a great salesperson; you’re a natural leader; you understand how to work the market. But often, that confidence falls away when you’re faced with a blank screen and a piece of content to write.