Supporting Businesses
The words you use matter. They help to give customers the confidence to buy from you. They tell a story about your passion, your expertise and how you can help.
Nearly every business owner or manager who contacts me says they just don’t have the time or skills to get the words right themselves.
You know what you want to say. You just don’t know how to say it. That’s fine – it’s what I’m here for.
We were introduced to Gill nearly three years ago by one of our clients. Since then we have worked with her on an ongoing basis on a variety of digital content. Gill understands how to write online content, working with keywords and within a tight brief to produce readable, relevant and useful copy that helps to drive engagement with a carefully targeted audience. We’re always confident that Gill will respond quickly and accurately to briefs and deliver the content when we need it.”
Sara Colligan, Owner, Oneresource.
MINI CASE STUDY:
A breath of fresh air for Meaco
Meaco is a Which? award winning retailer specialising in the design and production of fans, dehumidifiers, air conditioners and air purifiers. The company wanted to improve the product pages on its website, and asked me to help. By re-wording, re-organising and adding new copy, they now have snappier copy on the site which will help to convert readers to buyers.
"Working with Gill has enabled us to improve the readability of the message on our website and has helped us get our message across to customers in a more engaging and friendly manner. The whole process has been simple and straightforward and we intend to maintain a long term relationship with Gill as new products come on board.”
Chris Michael, MD, Meaco UK
How I can help:
I’ll help you and your business find the right way to talk about your products, your services, your approach, your expertise and why someone should buy from you or work with you. Working with you, your product managers or your marketing team, I can provide content for:
Blogs & Web Articles
News, insights, blogs, updates and more to help keep your website relevant and share your expertise with the right people.
Strategy, Tone & Messaging
Helping you to define your target audience and deliver content that speaks directly to them.
Thought Leadership Content
In-depth content that demonstrates your knowledge and expertise and gives customers confidence in your business.
Print & Digital Collateral
Brochures, guides, catalogues, specifications and more, designed to pull your customers on board.
Trade Articles & Press Releases
Unique articles, opinion pieces and press releases to raise business and personal profiles in the right places.
Campaigns
Email, direct mail and multi-media campaigns that help you to reach specific goals.
Video
Video scripts that help to get your business noticed and drive traffic to your door.
Building a long-term relationship with a professional services team
Objective HR is a busy HR consultancy and specialist recruitment and screening agency. With a very clear way of how she wants to communicate to clients, MD Lisa Collins brought me in to look at content for her website and for regular blogs. Nearly eight years on, we have a great working relationship that involves all her digital content.
As a partner of Novus Investments, I believe it is extremely important that we provide our portfolio businesses with high quality, creative marketing as part of our complete commercialisation and growth partnership.
An important aspect of achieving powerful and compelling marketing is what you say and how you say it. We have been working with Gill for several years, during which time she has provided excellent creative copy for a range of our technology businesses from security through to medical.
The quality of Gill’s copy reflects the time she takes to fully understand a company’s culture, business vision and objectives prior to commencing any writing. In addition, her friendly and professional approach has enabled her to develop great working relationships with our broader marketing team, which together has delivered amazing rebrands, websites and brochures.
I would not hesitate to recommend Gill to make a real difference to your marketing.
Clive Gunther, Partner, Novus Investments.
Ready to get started?
Let's arrange a meeting to discuss your project
MINI CASE STUDY:
Adding value to Switchfoot Wealth
Switchfoot Wealth is a dynamic, innovative financial planning service that is particularly focused on giving independent advice to those supporting vulnerable clients with their finances. Having worked with the owner on a previous site, I wrote the new website and created copy for a brochure designed specifically for those professionals who support clients through powers of attorney and court deputyships. I also work regularly with the company on blogs, trade articles and opinion pieces.
"There is a reason why Switchfoot likes working with Gill. I know what I want to do and the message I want to convey – but I often feel clumsy with my words, they aren’t always concise, or get straight to the issues. Even when I do craft something that I am proud of, it has taken me far longer than I like to admit. We can rely on Gill to provide the content we need, when we need it and produce copy that reflects our business and is aligned with our strategy”
Sebastian Elwell, Owner, Switchfoot Wealth
