Training and mentoring
Writing is a skill. And like lots of skills, it can be learned, refined and perfected with the right help and support.
I can help you to become a more confident writer. My training is particularly valuable for:
- Leaders who suddenly need to write often
- Sole traders and start-ups who want to manage their own content
- People who are used to writing academically, but not for business
- Anyone with a ‘content’ role they’ve never done before
- Marketers who want to improve their writing skills
- Those who want a ‘refresher’ course to keep them on track
Proofing our content writers is not something I thought I would be doing before my training with Gill, so thank you!
Alex Bennett, Digital Marketing Specialist, Breathe
Grammar basics
Apostrophes, spelling, active voice and smart sentence construction – all you need to boost your writing.
Writing without jargon
Keeping it simple to help get your message across quickly and effectively – essential in good business writing.
Formal and informal writing
Knowing the difference and understanding when to use them – and how far is too far.
Writing persuasively
The words and phrases that can help you to persuade your reader to take the next steps.
Changing tone
How to use the tone of your writing constructively to get the outcome you’re looking for.
Structure and format
Understanding what formats work best for each type of communication, and how to structure clearly and with style.
MINI CASE STUDY:
Writing with Confidence – group workshops
I have previously run group workshops designed for people who are either running their own business and have to do their own writing, or have writing responsibilities as part of their current role and would like to be more confident when they put pen to paper.
Now, I use the structure and content of these workshops to help you understand the power of your own business story, create an authentic tone of voice, plan strategic content for your website and social media, and generally keep your content on track!
"Gill ran some workshops with the wider Breathe company to help achieve consistency in all customer facing communications. This included reviewing our personas, tone and written style. Everyone really enjoyed the workshops and continue to use the outputs every day."
Rachel King, Marketing Director, Breathe
