AI Usage Policy for Copywriting and Content Writing Projects


This brief policy explains how AI is (and is not) used in my work, and how I protect the quality, originality, and integrity of the work I produce for you.


Human-led strategy

  • All projects begin with human-led strategy. Where part of the project, positioning, messaging, and brand voice decisions are made by you, working in collaboration with me.
  • Where it is part of the project, your brand voice, style guide and any other associated content is defined and maintained by a human writer throughout every project.


Where AI may be used

  • AI may be used for low-level support tasks such as: generating outline options, exploring angle ideas, reorganising notes, or producing rough outlines, based on notes generated in conversations between you and me.
  • I may also use AI to gather initial research. Where this is the case, I use AI that cites its sources and I double check those sources against the original for accuracy.


What AI is never trusted to do alone

  • AI is never used as an unedited ‘first draft’ that is then simply rubber-stamped; all substantive copy is written by me.
  • AI is not relied on for factual accuracy, legal or compliance language, or sensitive topics; any AI-assisted suggestions in these areas are verified and, where used from the original sources, quoted and referenced.

Quality, originality, and ownership

  • All final copy delivered to you is designed, written, edited, and approved by me, ensuring it is in line with our original agreed brief.
  • Any AI-assisted phrasing is treated as raw material to be transformed, not as finished content, to protect your distinct voice and reduce the risk of generic or derivative language.


Transparency and customisation

  • If a project or context requires stricter constraints on AI use (for legal, ethical, or internal-policy reasons), I will adapt this policy and follow your specific requirements or instructions.
  • If you ever want details on how AI was involved in a given piece of work, I am happy to explain where it was used and how the final decisions remained human-led.


As per the contract terms in my proposal, once the work has been paid for in full, it belongs to you and, as such, you may choose to allow it to be used for AI training or machine-learning purposes. Prior to payment in full, I do not consent for the work to be used in this way.


©Creative Copywriting Services and Gill Perkins, 2026.