Tag Archives: marketing

Website copywriting – a new site for Crystal Clear Financial Services

I’m so pleased to see that Mike Brown’s website, Crystal Clear Financial Services, is up and running. Financial services companies need to run all their marketing material through compliance teams to make sure it doesn’t make any unsubstantiated claims, or … Continue reading

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Does spelling matter?

Well, duz it? If we can get the meaning of a sentence even if the spelling isn’t ‘standard’, how much does it matter if the letters are in the right order? This is a much wider debate and a much … Continue reading

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Why Christmas is the best time to plan ahead…

If you’re anything like me, your inbox has been awash with Christmas emails since October. Deals on this, discounts on that, dreams can come true, and so on. Psychologically Christmas is like a huge wall in the path ahead: you’ve … Continue reading

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Can I Ask A Stupid Question?

I seem to spend so much time saying this to clients that I was actually beginning to wonder if I am stupid. But in fact, this is one of the most important and valuable things you can say to a … Continue reading

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The art of writing fact: learning to write in a different way

Thanks to Charlotte Buchanan for writing this guest post – you can follow her @CharlotteScribe….. When I was seventeen, I wanted to write a novel and be famous. It didn’t happen, needless to say, and then I grew up a … Continue reading

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An apology to my blog…

  Wow. It’s been a long time since I posted here. I’m so sorry, little blog, for neglecting you. Truth is, I’ve had a lot of work to do, which is nice for the bank manager, but time-consuming for me. … Continue reading

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As subtle as a Brick

One of the curses of modern life is how people like Samantha Brick can not only get published, but be catapulted from rural French obscurity to our front pages, twitter streams and television screens in 24 hours – and then … Continue reading

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Taking Time to Think – the 3 Ts of Copywriting

I had a discussion with my Mum recently about my work. I had a great project coming in and because she was visiting, she didn’t want to distract me from writing. Which is great, because she’s the sort of Mum … Continue reading

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The brand in your back pocket

In a cyncial world, creating a brand that resonates with your clients – and resonates enough to turn them into brand ambassadors – is easier said than done. It’s not impossible though; it just requires the right ingredients. Like most … Continue reading

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We’re getting hitched – wanna come?

I find weddings are like buses. You have no invites for years and then several come along at once. After a fallow period, we’re in demand as wedding guests at the moment and, apart from the obvious joy at watching … Continue reading

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