Tag Archives: business owner

Can I Ask A Stupid Question?

I seem to spend so much time saying this to clients that I was actually beginning to wonder if I am stupid. But in fact, this is one of the most important and valuable things you can say to a … Continue reading

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Taking Time to Think – the 3 Ts of Copywriting

I had a discussion with my Mum recently about my work. I had a great project coming in and because she was visiting, she didn’t want to distract me from writing. Which is great, because she’s the sort of Mum … Continue reading

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The brand in your back pocket

In a cyncial world, creating a brand that resonates with your clients – and resonates enough to turn them into brand ambassadors – is easier said than done. It’s not impossible though; it just requires the right ingredients. Like most … Continue reading

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Take Care of Each Other and the Rest will Come – Guest Blog by Gill Perkins

Thanks to my namesake (or am I hers?), Gill Perkins, for this guest post. Gill runs Smarter Works, specialising in giving you the practical guidance you need to find the right career for you, and to help you increase your … Continue reading

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Blog24 – Day 12 – Planning for 2012

Keeping this Blog24 up to date has taught me a lot about planning. Next to my desk, I have a piece of A4 paper that lists all the subjects I wanted to cover over these 24 days. Frankly, there are … Continue reading

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Choosing the Right Copywriter First Time Round

I quite often work for clients where I’m the second copywriter on the job. And that’s usually because the first copywriter was rubbish. That means that you, the client, are paying twice for the copy – once for the crap … Continue reading

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Who needs copywriting help? And What’s a Topiatrist?

Hmmm. A question that can be read in more than one way, I think. After all, if you don’t mind about spelling mistakes, grammatical errors, lack of attractiveness to search engines – hell, lack of attractiveness to customers, then who … Continue reading

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Why I can sell anything except myself

I’ve just completed my first six months working for myself. I’ve had fun, I’ve had scary moments; I’ve even made a bit of money, but I’m still struggling to sell myself. I got a real confidence boost from this fantastic … Continue reading

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Copywriting for small businesses – be interested

Copywriting is all about people. When I’m talking to clients about how I can help them, one of the most important things I can do is be interested in their business. Why? Because it’s really hard to sell something you … Continue reading

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