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Why your product descriptions matter

Selling your products across multiple channels has never been more important – and your product descriptions could be the difference between a sale made and a sale lost. Customers expect to be able to find, investigate and buy your products … Continue reading

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Social media guidelines and the need for clear communication

Together with Hazel McLellan, Lyn French runs social media marketing consultancy, Jelliboo, which specialises in social media strategy, policy, planning and training. Lyn is particularly enthusiastic about helping businesses create strong, positive social media policies so that they – and … Continue reading

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Fit for print?

As I was driving to a meeting this morning, I let a van into the queue. It was smartly wrapped, with logos, designs and a list of main services, which were: Roofing Guttering Fascia’s I’ve got better things to do … Continue reading

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I’m away from my desk – please leave a message!

I’m not going to be working for the next few weeks. In fact, with any luck, the next time I see my desk, it will be August 19th! If you’re looking for copywriting help and you can wait until then, … Continue reading

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My name is Gill, and I’m an exhibitionist

Phew. It’s a relief to get that out into the open. After a great day at the Guildford Means Business exhibition in the very swanky G Live building in central Guildford, I can now count myself as a fully-fledged exhibitionist. … Continue reading

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The Tightrope-walking Copywriter

  Copywriters are a strange breed, I’ve decided. Don’t get me wrong; we’re lovely and sociable and creative and collaborative – mostly – but we also tread a fine line between conformity and rebelliousness. I’ve been spending a lunch hour … Continue reading

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Blog24 – And We Have a Winner!

Happy New Year! Hopefully you all had a wonderful Christmas and are ready for whatever 2012 has to bring. Tomorrow sees the day where most of us return to work after the holidays (and if you’ve been working hard between … Continue reading

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Blog24 – Day 23 – The End is Nigh!

Well, this is it – the penultimate Blog24. Over the past weeks, I’ve managed to post every day (except a couple of Sundays) and I’ve learned a lot. I’ve learned that lots of people are reading, even if they’re not … Continue reading

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Blog24 – Day 19 – Do Something Different

One of the reasons for this Blog24 exercise is to see what sort of posts attract the most attention. So far, it’s been the posts that are just a little bit different: yesterday’s teenager post is the most-read of the … Continue reading

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