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Category Archives: Small business

Website copywriting – a new site for Crystal Clear Financial Services

I’m so pleased to see that Mike Brown’s website, Crystal Clear Financial Services, is up and running. Financial services companies need to run all their marketing material through compliance teams to make sure it doesn’t make any unsubstantiated claims, or … Continue reading

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Why Christmas is the best time to plan ahead…

If you’re anything like me, your inbox has been awash with Christmas emails since October. Deals on this, discounts on that, dreams can come true, and so on. Psychologically Christmas is like a huge wall in the path ahead: you’ve … Continue reading

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Copywriting in 10 minutes – the power of words

    It’s amazing what you can achieve in 10 minutes. If Usain Bolt could maintain his world-record 100m speed for 10 minutes, he’d cover 6,230.5 metres – impressive. The NASA Space Shuttle, at an orbit speed of 17,500 mph … Continue reading

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The manky fridge cleanout that focused my mind

For the first time in many months, I had space in the diary last week to catch up on some jobs. So, after some time watching iPlayer, messing around on Facebook and organising a summer holiday, I finally decided it … Continue reading

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Can I Ask A Stupid Question?

I seem to spend so much time saying this to clients that I was actually beginning to wonder if I am stupid. But in fact, this is one of the most important and valuable things you can say to a … Continue reading

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As subtle as a Brick

One of the curses of modern life is how people like Samantha Brick can not only get published, but be catapulted from rural French obscurity to our front pages, twitter streams and television screens in 24 hours – and then … Continue reading

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The brand in your back pocket

In a cyncial world, creating a brand that resonates with your clients – and resonates enough to turn them into brand ambassadors – is easier said than done. It’s not impossible though; it just requires the right ingredients. Like most … Continue reading

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Take Care of Each Other and the Rest will Come – Guest Blog by Gill Perkins

Thanks to my namesake (or am I hers?), Gill Perkins, for this guest post. Gill runs Smarter Works, specialising in giving you the practical guidance you need to find the right career for you, and to help you increase your … Continue reading

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Blog24 – Day 16 – Valuing Customer Service

I’m late to Blog24 tonight. Busy day, and all that. One of the items on my very long to-do list was take the car to the garage. Again. I popped it in yesterday for a winter check, as we’ve got … Continue reading

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Blog24 – Day Eight – Wonderful Women

Dear Blog24 Today, I’ve been to my second Women in Business Network meeting. Frankly, dear blog, I had no idea what to expect from the first one. Networking makes me nervous,even though it always works for me. Having to stand … Continue reading

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