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Category Archives: General business stuff

The difference between Your and You’re

Welcome to our first quick guide to help you get the small stuff right. This video shows when you should use ‘your’ and when you should use ‘you’re’. It’s something that people get wrong surprisingly often. And it’s something that … Continue reading

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Does spelling matter?

Well, duz it? If we can get the meaning of a sentence even if the spelling isn’t ‘standard’, how much does it matter if the letters are in the right order? This is a much wider debate and a much … Continue reading

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Why Christmas is the best time to plan ahead…

If you’re anything like me, your inbox has been awash with Christmas emails since October. Deals on this, discounts on that, dreams can come true, and so on. Psychologically Christmas is like a huge wall in the path ahead: you’ve … Continue reading

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Welcome to our cafe – here’s how to complain…

At the top of the House of Fraser store in Guildford is the Tea Terrace cafe. It’s glazed on several sides, giving you fantastic views across the town and the countryside on clear days. It’s got a roof garden, so … Continue reading

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Copywriting in 10 minutes – the power of words

    It’s amazing what you can achieve in 10 minutes. If Usain Bolt could maintain his world-record 100m speed for 10 minutes, he’d cover 6,230.5 metres – impressive. The NASA Space Shuttle, at an orbit speed of 17,500 mph … Continue reading

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The manky fridge cleanout that focused my mind

For the first time in many months, I had space in the diary last week to catch up on some jobs. So, after some time watching iPlayer, messing around on Facebook and organising a summer holiday, I finally decided it … Continue reading

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Can I Ask A Stupid Question?

I seem to spend so much time saying this to clients that I was actually beginning to wonder if I am stupid. But in fact, this is one of the most important and valuable things you can say to a … Continue reading

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As subtle as a Brick

One of the curses of modern life is how people like Samantha Brick can not only get published, but be catapulted from rural French obscurity to our front pages, twitter streams and television screens in 24 hours – and then … Continue reading

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Taking Time to Think – the 3 Ts of Copywriting

I had a discussion with my Mum recently about my work. I had a great project coming in and because she was visiting, she didn’t want to distract me from writing. Which is great, because she’s the sort of Mum … Continue reading

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The brand in your back pocket

In a cyncial world, creating a brand that resonates with your clients – and resonates enough to turn them into brand ambassadors – is easier said than done. It’s not impossible though; it just requires the right ingredients. Like most … Continue reading

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