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Category Archives: Copywriting

The difference between Your and You’re

Welcome to our first quick guide to help you get the small stuff right. This video shows when you should use ‘your’ and when you should use ‘you’re’. It’s something that people get wrong surprisingly often. And it’s something that … Continue reading

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Website copywriting – a new site for Crystal Clear Financial Services

I’m so pleased to see that Mike Brown’s website, Crystal Clear Financial Services, is up and running. Financial services companies need to run all their marketing material through compliance teams to make sure it doesn’t make any unsubstantiated claims, or … Continue reading

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QDOS – copywriting for iPhone and iPad accessories site

I’m so delighted to have worked on the brand new site for Surrey-based company QDOS, which is now live here. The clever people at QDOS design and manufacture fun, quirky, useful accessories for smartphones and tablets – mainly Apple devices, … Continue reading

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Does spelling matter?

Well, duz it? If we can get the meaning of a sentence even if the spelling isn’t ‘standard’, how much does it matter if the letters are in the right order? This is a much wider debate and a much … Continue reading

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Why Christmas is the best time to plan ahead…

If you’re anything like me, your inbox has been awash with Christmas emails since October. Deals on this, discounts on that, dreams can come true, and so on. Psychologically Christmas is like a huge wall in the path ahead: you’ve … Continue reading

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Welcome to our cafe – here’s how to complain…

At the top of the House of Fraser store in Guildford is the Tea Terrace cafe. It’s glazed on several sides, giving you fantastic views across the town and the countryside on clear days. It’s got a roof garden, so … Continue reading

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Copywriting in 10 minutes – the power of words

    It’s amazing what you can achieve in 10 minutes. If Usain Bolt could maintain his world-record 100m speed for 10 minutes, he’d cover 6,230.5 metres – impressive. The NASA Space Shuttle, at an orbit speed of 17,500 mph … Continue reading

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Can I Ask A Stupid Question?

I seem to spend so much time saying this to clients that I was actually beginning to wonder if I am stupid. But in fact, this is one of the most important and valuable things you can say to a … Continue reading

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The art of writing fact: learning to write in a different way

Thanks to Charlotte Buchanan for writing this guest post – you can follow her @CharlotteScribe….. When I was seventeen, I wanted to write a novel and be famous. It didn’t happen, needless to say, and then I grew up a … Continue reading

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An apology to my blog…

  Wow. It’s been a long time since I posted here. I’m so sorry, little blog, for neglecting you. Truth is, I’ve had a lot of work to do, which is nice for the bank manager, but time-consuming for me. … Continue reading

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