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Words about words – and how they can help your business
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Author Archives: GillP

Why your product descriptions matter

Selling your products across multiple channels has never been more important – and your product descriptions could be the difference between a sale made and a sale lost. Customers expect to be able to find, investigate and buy your products … Continue reading

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The difference between Your and You’re

Welcome to our first quick guide to help you get the small stuff right. This video shows when you should use ‘your’ and when you should use ‘you’re’. It’s something that people get wrong surprisingly often. And it’s something that … Continue reading

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Website copywriting – a new site for Crystal Clear Financial Services

I’m so pleased to see that Mike Brown’s website, Crystal Clear Financial Services, is up and running. Financial services companies need to run all their marketing material through compliance teams to make sure it doesn’t make any unsubstantiated claims, or … Continue reading

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QDOS – copywriting for iPhone and iPad accessories site

I’m so delighted to have worked on the brand new site for Surrey-based company QDOS, which is now live here. The clever people at QDOS design and manufacture fun, quirky, useful accessories for smartphones and tablets – mainly Apple devices, … Continue reading

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Does spelling matter?

Well, duz it? If we can get the meaning of a sentence even if the spelling isn’t ‘standard’, how much does it matter if the letters are in the right order? This is a much wider debate and a much … Continue reading

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Why Christmas is the best time to plan ahead…

If you’re anything like me, your inbox has been awash with Christmas emails since October. Deals on this, discounts on that, dreams can come true, and so on. Psychologically Christmas is like a huge wall in the path ahead: you’ve … Continue reading

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Social media guidelines and the need for clear communication

Together with Hazel McLellan, Lyn French runs social media marketing consultancy, Jelliboo, which specialises in social media strategy, policy, planning and training. Lyn is particularly enthusiastic about helping businesses create strong, positive social media policies so that they – and … Continue reading

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Fit for print?

As I was driving to a meeting this morning, I let a van into the queue. It was smartly wrapped, with logos, designs and a list of main services, which were: Roofing Guttering Fascia’s I’ve got better things to do … Continue reading

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I’m away from my desk – please leave a message!

I’m not going to be working for the next few weeks. In fact, with any luck, the next time I see my desk, it will be August 19th! If you’re looking for copywriting help and you can wait until then, … Continue reading

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Welcome to our cafe – here’s how to complain…

At the top of the House of Fraser store in Guildford is the Tea Terrace cafe. It’s glazed on several sides, giving you fantastic views across the town and the countryside on clear days. It’s got a roof garden, so … Continue reading

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